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The Predictive Value of Social Media Sentiment Scores (S-Factors): An Analysis of US Equity Returns Using a Close-to-Close Methodology
This study investigates the ability of social media sentiment to predict short-term movements in equity prices. Using proprietary sentiment metrics developed by Context Analytics (CA), specifically the S-Score, we evaluate whether extreme sentiment levels correspond to abnormal equity returns. This research aims to demonstrate the relationship between S-Score prior to market close and the subsequent close-to-close period return.